MobileRead Forums - View Single Post

crossi · 06-27-2012, 09:10 AM

Both Google and Apple have more money than Amazon. Both are not dependant on ebooks for income (ebooks are just a sideline). If Amazon got in a price war with one much less both it would lose.

As had been said over and over Amazon was never selling all or even the majority of their books at a loss. Just a few high profile books as a loss leader. A very common marketing technique used by most retailers. Like all grocery stores.

Amazon's marketing philosophy has always been based on high volumes due to low markups. I don't see this as changing. I don't call this marketing strategy "predatory" just smart.

Calling Amazon predatory based on the remote possibility that they might sometime in the future do something that they have never done before is ridiculous. What was that science fiction movie where people were arrested for crimes they hadn't commited yet?

06-27-2012, 09:10 AM	#8
crossi Guru Posts: 997 Karma: 12000001 Join Date: Nov 2009 Location: Seattle Wahington U.S. Device: kindle	Both Google and Apple have more money than Amazon. Both are not dependant on ebooks for income (ebooks are just a sideline). If Amazon got in a price war with one much less both it would lose. As had been said over and over Amazon was never selling all or even the majority of their books at a loss. Just a few high profile books as a loss leader. A very common marketing technique used by most retailers. Like all grocery stores. Amazon's marketing philosophy has always been based on high volumes due to low markups. I don't see this as changing. I don't call this marketing strategy "predatory" just smart. Calling Amazon predatory based on the remote possibility that they might sometime in the future do something that they have never done before is ridiculous. What was that science fiction movie where people were arrested for crimes they hadn't commited yet? Last edited by crossi; 06-27-2012 at 09:31 AM.