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Old 06-26-2012, 11:45 PM   #7
KindleChickie
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Posts: 65
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Join Date: Jan 2010
Device: DX, iPad 2, Kindle 3, Nook simple touch
No. I don't believe their intent on offering a few best sellers below cost was to eliminate competition so they could then gouge consumers. I believe their reasoning was to lure readers to their Kindle and Kindle. At the time, Kindles were very expensive. Most consumers needed to justify their purchase, if even in their own mind, with lower priced ebooks.

If Amazon had sold every single book, or even the majority of books, at a lose it would be different. But they only sold a few high profile ones at a loss. Huge difference to me.
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