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And those whose budgets are still in that area, are pushed away from the ebook markets.
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If you can't afford an ebook reading device, you're not in the ebook market. QED.
Generally, if you can afford a PC, Internet access and one or two ebook reading devices, you should be able to afford ebooks.
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Yes, they're finding their way onto a list geared to showcase their works. Author self-pub books aren't even eligible for that list.
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Even so, BPHs do sell huge numbers of ebooks. I have yet to see a list that was was not dominated by BPH books.