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I think it's impossible to have a monopoly on the internet. The internet is ALL about choice. Yes you have some big players...for now, but that certainly isn't a guarantee that they will remain so.
Before FB came along the big player was My Space, now you don't hear anything about them.
I do a lot of purchasing from Amazon, but they certainly aren't the only place I get things from.
I don't have a Kindle, so needless to say I have never bought an ebook from them, I don't need to I have plenty of other places to get my books from.
The web is constantly changing with new players stepping up to the plate. I don't really care about any of them, I just care about finding what I want at a price I'm willing to pay. I don't really care about the name attached to the website I bought it at. I have a life and have much better things to do with my time besides obsess about things like this.
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