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Originally Posted by DiapDealer
Understood. But would they be able to survive with that "this is the price" pseudo-agency scheme with Amazon actively/creatively/effectively undercutting that pricing (still operating within any potential settlement constraints) for two or three years?
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I think its all going to depend on what terms the publishers offer the bookstores. With no MFN clauses to worry about, they may offer different prices for different books to different bookstores. They might offer certain books to Apple and not to Amazon. Its kind of unclear just what the DOJ will let the publishers do.
In the end Apple might just say "F**** it. Ebooks at the iBOOK store are $9..99 for the next two years. Undercut THAT, motherf&&&&&!!". I don't think they'll do that, but they could afford it.