Quote:
Originally Posted by RDaneel54
If IPG was rolled over than MacMillan was rolled over. If MacMillan faced Amazon down, than IPG faced Amazon down. Wasn't the end result the same?
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Er, no. Macmillan fought for-and won- an agency pricing arrangement with Amazon.
With IPG, its less clear cut. Amazon wanted to change the terms of its contract with IPG to IPG's disadvantage. IPG loudly rejected the deal, and Amazon refused to sell IPG books. IPG ran a sort of PR campaign against Amazon and held out for several months. About a month go, IPG quietly agreed to terms. Most pundits think the terms were Amazon terms.