Quote:
Originally Posted by Top100EbooksRank
What if Apple launched the ibookstore using wholesale per their original intention?
Could Apple competed against Amazon using wholesale?
Some would argue that Apple would be better off. No DOJ lawsuit and maybe more marketshare if they compete effectively versus Amazon on price.
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Apple would not have done the IBookstore absent the agency pricing model. They were quite clear on that. They rejected a publisher proposal based on the wholsale model, and countered with an agency pricing proposal on a take it or leave basis.