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Kobo is not a well known name but seems to be making headway in the countries it is entering. It has the ePub advantage in that it can be used at libraries and it is competitively priced with the Kindle. BN needs to get into the international game if it wants the Nook to survive.
It was not easy for Amazon to go international, it took a few years. The number of country specific stores is still pretty small.
Kobo is taking it country by country.
My point? A less well known company can make it happen. BN had a possible in with Waterstone and blew it. Going at this rate, the Nook will not be able to compete because Amazon and Kobo beat them to the punch. It might be hard but they have to find a way of doing it.
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