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Microsoft has introduced the Surface to address the needs of markets that aren't being served by the iPad and Android tablets.
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No. It is to compete for same users buying ipad and to (much much) lesser extent Android tablets.
It is so interesting the time and expense into materials and 'feel'. These devices are now like those really expensive leather purses that some women simply must have and that others tsk tsk them for.
That expensive magnesium and aluminum is passed onto consumer. And consumer likes it!