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I"m guessing that it has to do with Amazon not wanting to compete with itself by selling ebooks on that venture when they sell the Kindle-ized version into a whole bunch of other countries. Of course this doesn't do ePub readers any favors and THAT is a shame. I hope Amazon readers eventually support ePUB.
Authors are going to have to start selling ePUB from their websites to help that audience. Otherwise it's really hard to figure out the venues that work.
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