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I don't think many consumers appreciate how expensive it is to operate a hardware / software / content / ecommerce business across several countries and languages. If Amazon can do it, shouldn't everyone be able to?
The challenge, of course, is that to succeed you MUST be able to get a whole lot of things right -- big pieces and small -- and continue to update them in real time. I'm not making any excuses for anyone ... just saying the task is magnitudes of orders larger than most of us know.
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