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How effective was Reading Rainbow at actually promoting reading? There is other book-related content out there that you can get without a subscription, is this really any better? Most parents want their children to read, but one of the biggest factors in children reading is the parents reading. Not just reading to the kids, although that does have a lot of impact. But kids are extremely observant. If parents don't read, but want their children to read, children pick up the message that reading is something that is supposed to be "good for you" but not actually enjoyable. On the other hand, if children see their parents reading, they get a different message.
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