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I think that basically as iTunes has shown, once you give customers the ability to get what they want at a reasonable price, piracy becomes a non issue. Think about it. How much is music piracy in the news these days? You have sites such as iTunes and Amazon that make it easy to buy non DRM music at a reasonable price. You have other services, such as Pandora, that let you listen to music that you want to listen to, either on a subscription basis or advertiser supported. Yet very few people talk about piracy of music these days. I'm sure it goes on, but for the most part, it's a non-issue.
I would imagine that once the movie and book industry let go of their old business models and move to business models that match their customers desires better, the concern about piracy will start to drift to the back burner.
Imagine if you would, if netflix or someone like them had every movie over a year old available on line? Or "channels" that specialized in various movie types (western, action, romance, etc...) that provided the same service in their gendre? Wouldn't that be popular?
Imagine ebooks shops that were similarly positioned (an ebook shop that specialized in romance, in SF/F. in whichever gendre you want). Or services that let you download and read books on the NY times bestseller list for a set subscription. The possibilities are endless.
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