Quote:
Originally Posted by SensualPoet
A spokesperson with Microsoft, when the deal was announced a few weeks ago, was asked this question on Bloomberg and MS stated it had no particular interest in putting its products in B&N stores.
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Yes, Microsoft would not want to cheapen the products it
sells in its new high-end stores by also selling in stores of a company that's known for a big non-digital product line.
I guess that there is some way for B&N to survive, at least if the great recession doesn't deepen. But I don't think anyone can know for sure, in advance, what that is. Maybe there is a big group of middle aged people who are going to resist eBooks until the day they die, decades from now. That may be B&N's best hope. It's easy to say that if you don't change you die, but most companies that radically reinvent themselves -- for example, every buggy company that switched to making automobiles -- also die.