Quote:
Originally Posted by Top100EbooksRank
Another way to figure the ebook marketshare is from Nook digital content data.
http://www.digitalbookworld.com/2012...ontent-up-119/
What is the marketshare of the Nook?
20% market share? = $483 mil x 5 = $2415 mil
25% market share? = $483 mil x 4 = $1932 mil
PWC # is for North America, not just USA.
2011: $2,696 mil looks about right when it is data for USA + Canada + Mexico |
The $483 million Nook sales includes newspapers, magazines and apps which PWC estimates may not contain and AAP figures certainly do not.
At B&N's estimated 27% market share (their figure) we come to $1788 mil minus newstand and apps. Still more than $900 mil less than than PWC.
I just mentioned it would be interesting how they reached their numbers. It could simply be Nook's market share is less than what the industry claims it to be. Or there is a publisher(s) with high revenues that aren't part of the AAP such as in business or educational field.