Quote:
Originally Posted by Fbone
The figure for 2011 ($2.696 billion) is interesting. The AAP reported ebook sales of about $970 million. We have a $1.7 billion difference. I don't believe Canada and Mexico account for it. So that leaves small and self-publishers. Mark Coker said Smashwords had $6 million in sales last year. No one else releases figures but I'd be surprised if they add up to more than $100 million.
How can they project to 2016 when last year numbers are questionable?
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What's the total market share of AAP publishers?
The total market for print+ digital was $19.5 billion in 2011.
Found some data that we could use to estimate AAP market share in the $19.5 billion market.
http://www.publishers.org/press/62/
Quote:
Total Trade
Total Overall: $503.5M in Jan 2012; $396.0M in Jan 2011; +27.1% increase
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2011 Jan: $396 x 12 months = $4.75 billion a year
2012 Jan: $503 mil x 12 months = $6 billion a year.
Let's be conservative and up that $4.75 -$6 bil figure to
$7-8 billion a year. (more books are sold in the 4th quarter and so forth).
AAP: $7-8 billion a year
North America print + digital book: $19.5 billion a year