Quote:
Originally Posted by SensualPoet
Not lost, I hope, in the announcement that the $180 Kobo Vox now has full Google Play access is that everyone who has bought one since launch now has access to Google Play without spending another nickel. In other words, magically, the device does considerably more than it promised to do when purchased.
|
That's very interesting way of putting it. One could argue that Kobo's little scheme to use Android software base but cripple the device with lack of access to Google Play had backfired. I think that it became obvious to Kobo that they have two options:
- Either bite the bullet, fix the software, and stay away from the "Pinky & the Brain" schemes in the future, or
- Wait for the device to be hacked and irritate their existing customers.
Be it as it may, everything that undermines idiotic notion that fighting your own customer base is viable business strategy is welcome, and this is definitely a move in the right direction.