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Amazon has already sold some units at a $139 price point, so a regular price of $149 doesn't seem like a big leap. Getting it under $150 is a psychological price break, I don't think dropping it to $169 would give much of a sales boost.
By some metrics Amazon is loosing out in the market share land grab to Barnes & Noble and they already have a tablet at the $169 price point. I think Amazon has to undercut them to make a difference.
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