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Interesting, I found "The Power of Habit" via the fascinating article in the New York Times about how Target figures out when women are pregnant and markets to them. The article was like an excerpt from the book (although it wasn't billed that way). I then read the book and loved it. I remember that article was at the top of the "most emailed" for a very long time, so I think I'm not the only one who discovered the book that way. The goodreads article mentions the NPR interview but not the New York Times article.
eP
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