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Looks like self pubbers are becoming a farm team for traditional publishers-which is probably not how most Mobile Readers see it.
It seems routine now- a self-pubber has a hit (often after having been turned down by a trad publisher) , and then gets picked up by a traditional publisher, to the mutual delight of both.
Why does theself pubber go with the traditional publisher? Acccess to print distribution and and professional editing, art and marketing services.
Advantage to the publisher? They're laying their money down on a "sure thing"-the author bore all the initial risk and found their market
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