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I think this guy has done more than his share of helping out ebooks... even if it was just a podcast and not actually ebook. The whole approach (throw it out there and win fans and prove it's value, and then you can sell it) is a good thing and it works for podcasts and ebooks apparently.
Print is still the mainstream media, so I think he should go for it. What we want for now is to have ebook popularity in conjunction with paper books. If paper starts disappearing there will be another outcry from people that like paper, and it will be hard not to sympathize with them also!
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