The figure for 2011 ($2.696 billion) is interesting. The AAP reported ebook sales of about $970 million. We have a $1.7 billion difference. I don't believe Canada and Mexico account for it. So that leaves small and self-publishers. Mark Coker said Smashwords had $6 million in sales last year. No one else releases figures but I'd be surprised if they add up to more than $100 million.
How can they project to 2016 when last year numbers are questionable?
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