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Originally Posted by murraypaul
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This always confused me about the talk about Apple's 'Most Favoured' status in these contracts. If everybody has to sell at the same price, how is any one retailer more favoured than any other?
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It's the MFN that helps ensure the books aren't being sold lower elsewhere. Otherwise a publisher could sell books for less through say B&N than Amazon if they wanted to. It would still be agency pricing as the publisher would be setting the price the agent sell at.