Like others have stated, I suggest focusing on the writing first. (Hard to promote a product that's suffering in quality.)
Once that's settled (or you're on a break or something), then HarryT's quote is probably what best applies:
Quote:
Originally Posted by HarryT
One other tip: become an active member of the MR community. People tend to dislike those who just come here to promote their products, and don't actively participate.
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One way to discreetly advertise your work while being active in the community is to include a photo/link to your book in your avatar/signature.
P.S. And read forum rules :P There are appropriate venues in the forums when you do decide to promote yourself.