Quote:
Originally Posted by ebusinesstutor
I liked the quote:
As a professional marketer I know how critical a good marketing plan is to success. It sounds here like many of the publishers don't have a marketing plan for their author's book except to distribute it to the bookstores.
Publishers should be list building, using social media, connecting with the fan base and using other methods to market the books. Instead, most are continuing to do things the way they always have.
Authors can't become expert marketers, proofreaders, etc. overnight, nor should they. I think we will see an upsurge in services like ebook marketing, proofreading, cover design, etc. for self-publishing authors.
|
Mom called them "old sticks in the mud." Change takes too much effort. They didn't start the business, they just came along to run it, and that is all they want to do. Get their salaries, figure out how to qualify for the next bonus, and live the good life.
If worst comes to worst, they will hire a law firm and a lobbying firm.
"Status quo" forever!