Quote:
Originally Posted by Scott Nicholson
Unless Amazon is free to retail the books at whatever price they like, at which time they undercut Tor/Forge prices and leave only the obstinately loyal and/or Amazon haters as Tor's direct customers.
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The logic of agency pricing in a nutshell. Macmillan ( parent of Tors.com) is an agency pricer, btw. Tor.com can guarantee the Amazon or any other retailer can't undercut Tor.com, Indeed, Tor.com may be able to gaurantee that it will offer the best price since it can offer a "publisher discount price" , without the 30 per cent commission.
I expect this model to spread to other Macmillan lines , and maybe all publishers, as a matter of business logic.