As soon as Friday gets here (July 11) the new App Store will open for the iPhone, iPod touch, and new iPhone 3G. Dollars to donuts but someone already has a book reader ready for release. I know there was web-based software to read books previously. I don't yet have an iPhone, but plan to switch over now. So don't make a decision about "where to read books" until we find out what is available as an application .....