Well in some ways. I'm both a reader and a gamer and gaming can seriously cut into my reading time (I'm not talking about the Angry Birds type of game but those like Civilization and Oblivion where a single game can take months to finish even playing hours a day).
I also agree that encouraging early reading is in the interest of publishers. Reading is a skill that the more you do it the easier it becomes and the easier it becomes the more enjoyable you will find it so you'll do it even more. It is also in their interest if children develop a habit of daily reading. A child that reads will become an adult who reads and buys books.
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