I liked the quote:
Quote:
One-third of the authors said they were not consulted about marketing plans.
Almost forty percent of the authors asked, “What marketing plans?”
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As a professional marketer I know how critical a good marketing plan is to success. It sounds here like many of the publishers don't have a marketing plan for their author's book except to distribute it to the bookstores.
Publishers should be list building, using social media, connecting with the fan base and using other methods to market the books. Instead, most are continuing to do things the way they always have.
Authors can't become expert marketers, proofreaders, etc. overnight, nor should they. I think we will see an upsurge in services like ebook marketing, proofreading, cover design, etc. for self-publishing authors.