http://dearauthor.com/ebooks/the-big...-in-libraries/
Quote:
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Publishing, whether it is traditional publishers, self publishers, digital first publishers, needs to invest in early reading for two reasons. First, early readers become paying adult readers. Second, early readers become adept adult writers. Both readers and writers are needed for a healthy publishing ecosystem and investment in fostering the love of reading and writing is vital. There is no better place to do this than by investing in libraries.
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I've read this argument in other places, too - Jane makes a good case that library borrowing of books leads to sales. apparently Amazon has found this to be true with their Kindle Owner's Lending Library as well.
As anectdata, I've noticed this in my own kids, too - by preference they'll play video games over reading (although at least during the school year, my son read more on his kindle in 4 months than he had all the previous pre-kindle year)