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Its the same with cookies in your computer browser. I see ads sometimes for the exact product whose website I visited. Not a big deal to me.
What I found more alarming was facebook. I connected with an old friend from high school. We exchanged several messages via facebook. She told me about a bavarian vacation her family had taken and behold, I start getting ads in facebook for a bavarian vacation.
I don't care if they use cookies and browsing history to target ads to me, but when the content of private messages is used to target ads, I get a little angry. I've since quite visiting facebook at all.
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