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I like going to the physical bookstores and because I want them to stay in business, try to buy something whenever I go. However, because I read mostly e-books, I would buy more if they would let me buy e-books at the store (not to mention that I am less price sensitive in the store than I am at home)
The scenario I always envisioned (but hasn't happened): Barcoded slips next to the physical book displays that you could take to the register to buy the e-book if you are a B&N member. Members would get discounts on e-books just like they do paper (agency permitting) and when you turn on your book reader (or other nook app tied to your B&B account), it automatically downloads.
Personally, I have no desire to pull out my ebook reader while in the store..so I jot down titles and wait until I go home to purchase and often I don't because the impulse is gone. Likewise, B&N has no idea that the purchase is the result of my visiting their store (or what store).
Likewise, there are people like my mom - she loves her ebook reader but doesn't like shopping for books on-line (I have to buy them for her and push to her Kindle)
Maybe this isn't the perfect scenario but my point is that the physical stores need to develop an integrated ecosystem just like Amazon has.
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Last edited by Boston; 06-09-2012 at 12:54 AM.
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