Quote:
Originally Posted by MV64
It's quite simple. Barnes and Noble needs to separate the nook and eliminate their operating costs by running smaller kiosks and a purely online store.
Not rocket science here. The nook doesn't integrate well into store operations anyway.
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Maybe you're right but my view of that is not impartial. I really love going into a B&N bookstore; I'd hate to see them close shop (I admit though that I don't spend much money 'there').
I don't see why the nook shouldn't well-integrate though. Every nook they sell is a direct tie-in to the B&N ecosystem. It isn't an exclusive tie-in--not as tight as Kindle--but it's pretty close.
They do a pretty good job of marketing the nook in the store. As soon as you walk into the store, there it is, front and center, usually with a dedicated info-clerk ready to show you the way. There's substantial floor space dedicated to showing off the devices. The only problem I really see is that the info-clerks are generally not very skilled in 'selling'; they're very passive.
Perhaps what they need is a little more floorspace with comfy chairs so that perspective nook buyers can actually sit and read a nook for a few minutes, rather than using a tethered floor model.
Perhaps I should stop derailing the thread.
