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When you think of e-readers, you probably picture the hardware first: the Kindle, Nook, iPad or maybe even a Kobo. But not all digital reading takes place on one of these devices — and to try and capitalize on that, upstart txtr has just announced deals with four major U.S. publishers.
Although the Berlin-based company, headed up by local entrepreneur and super-angel Christophe Maire, did previously try to make its own physical e-reader, it now focuses on providing its own e-reading apps for use by third parties. That includes a number of significant customers, including white-label stores for the likes of Samsung, Toshiba, T-Mobile, the UK book chain Foyles and the Dutch e-tailer bol.com.
It already had content deals with Random House and a few others, but it’s now adding to its roster with deals to add titles from Hachette, Houghton Mifflin Harcourt, Wily and Penguin — as well as the Ingram Content Group’s Core Source Plus program.
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I've heard good things about Textr, but never used it. What do users of think of it, and its chances?