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Originally Posted by =X=
Gamestop is doing this very thing it is selling digital content on it's website and in it's brick and mortar store. Customers can take full advantage of any store specials with digital games as it could with physical games.
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But (in a nice parallel to the ebook world), they are only able to do this for PC downloads, because there is no single point of control for what goes on a PC.
(Just like unprotected ebooks, or to stretch the analogy a bit, Adept ePubs.)
They cannot sell DRM'd digital game downloads for the PS3, XBox 360 or Wii unless the game is already available digital on the host service, because Sony/Microsoft/Nintendo have sole control of the DRM for those devices. (Just like Amazon do with Kindles.)
And where they can sell them, all they are doing would be reselling the options provided by the manufacturers, so they have little flexibility.
What they can do is sell unlock codes for games/DLC, where that option has already been provided in the game. I'm not sure if there is a suitable analogy for books there.