Quote:
Originally Posted by HansTWN
Besides, I don't think Amazon will sell below cost now --- they don't enjoy the generous margins on the Kindle hardware anymore. And in the past a major part of the strategy was to get people to switch to ebooks. A major part of the market has switched already by now. So most probably they will sell at cost or slightly above it.
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I'm with you here.
Another strategy they had was to collect advertising revenue from the Kindles. In order to fend off opposition, they sold those Kindles at a cheaper price and added further incentives with special offers only available on those Kindles. Now that ad supported Kindles are widely accepted, the special offers are no longer needed to entice buyers and the program seems to have ended. I see non-ad Kindles being phased out in the not too distant future.