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Not if they saw it as an easy way to make some extra money and never thought it would take off the way that it has.
E-Readers apparently have been out there for many, many years but few people knew about them and even fewer used them. Why worry about something that brought in probably less then 1% of their revenue? They were surprised by the success of the Kindle and realized that they were not properly prepared.
I have no problem with that. Years of flat sales in a particular market make it hard for you to see how quickly things can change.
I do have a problem with how the BPH have handled things since then. They were caught off guard, I get that, but they failed to learn from the other entertainment industries that have already gone through the digital pains. That is what annoys me.
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