Quote:
Originally Posted by stonetools
Publishers aren't tech companies. That isn't their job. Its tech companies that "engineer" device platforms (the clue is in the word "engineer?"  ).
The publishers job is to find, develop, and bring to market authors. That's a whole another game from creating ereading devices. |
Correct me if I'm wrong, but didn't publishers have to give those tech companies license to use property that they held the distribution rights to in the first place? Property whose creators they (the publishers) found, developed, and marketed?
Whether or not they (the publishers) could have done anything to
stem the tide of the ebook's popularity is a discussion that certainly has merit. But the idea that they couldn't have possibly foreseen the ebook's potential just doesn't hold water. They simply chose to believe the ebook had no potential. There's a difference between "lack of foresight" and "couldn't have foreseen."