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When ebooks go DRM-free, you can buy an Amazon imprints ebooks on Kindle and read it on a Nook or KOBO etc...And vice versa (buying it on B&N and read it on a Kindle).
With TOR going DRM-free, I expect the tide is turning. If all 6 Big Publishers go DRM-Free, Amazon imprints will have to. Think of the negative publicity if Amazon by its action, hanging on to DRM with its imprints.
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