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Originally Posted by ATDrake
One of the ways that publishers could get people into their own stores is to offer significant direct-buy discounts.
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Simon & Schuster used to do this. At one time they were the cheapest place to get most of their own titles.
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Sourcebooks' Discover A New Love bookclub for romance novels offers 40% off the regular list price of their books for members (and a $9.99 membership gets you 6 free books in an Audible-style 1 credit per month program), with additional sale deals and bonus coupon offers, all DRM-free in ePub/Mobi/PDF bundle with a single purchase. This puts most of their eligible titles below the discount price offered at most stores.
Even though I'm not interested in dedicated romance novels, I did join to encourage the entire DRM-free discounted direct-buy thing, and hopefully they add some more historical fiction selections I'd actually get around to reading
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Romance isn't my main interest either (I like some Romantic Suspense and Historical stuff), but I joined their 'club' anyway to show support [wish they'd add some of their non-romance titles to the club]. Of course I now have two credits to use up, but I'm not to bothered about it.