Quote:
Originally Posted by crossi
Someone said that it would be too much trouble for Apple to work up pricing algorithms for their iBook store but do they really need to? All they need is a program that searches Amazon for the price of that title and uses their price. Automated price matching. Let Amazon do all the work of finding the best price.
It's a bit hard to believe they would completely drop the store because it would be a bit embarassing for them to say they failed at selling ebooks. They'd likely keep it to avoid losing face as long as they aren't actually losing money from it.
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Apple doesn't want to play any of that. Apple's model is let the publisher set whatever price they want, and we'll handle the sale and take our cut.
Apple, throughout its stores, likes simple basic pricing models. It doesn't fool with pricing programs of any kind. If you don't like the set price, goodbye. That's Apple.
That said, they are fiecely contesting the suit, so I think they are in it for the long haul.