Quote:
|
Maybe if the TOR store was 25% percent less expensive then Amazon but I am not sure that is allowable even under Agency Pricing. Since TOR would be the publisher, I am assuming that whatever price they sell the book for at their store would be a fair price to sell the book for at all other sites.
|
Well, they are trying the "go DRM free, sell to all retailers" route too. I doubt this will work, since Amazon will probably stll undercut everyone on price.
Macmillan , as a non-settling publisher, has agency pricing, so they can set whatever price they want at Tor.com. They may not be able to undercut Amazon, though. (Amazon sells its books at a loss to draw customers to its website, according to most analysts).Also too, they wouldn't have to pay a cut to the retailer.
If they can undercut, then there is a reason to go to Tor.com.