The other shoe drops.
Quote:
On April 24, 2012, Tom Doherty Associates, publishers of Tor Books and Forge Books, announced that beginning in July, all of its e-books would be sold free of DRM.
Now Tom Doherty Associates is pleased to announce the impending debut of the Tor/Forge DRM-Free E-book Store, which will sell all Tor, Forge, Starscape, Tor Teen, and Orb e-book titles directly to readers—along with, eventually, offerings from other publishers as well.
“This isn’t in lieu of the existing online retailers, but in addition to them,” said publisher Tom Doherty. “We think there’s room for all kinds of retail models in the growing e-book field—and we aim in particular to provide a rich, informative browsing experience to fans and devotees of the kinds of books Tor and Forge have made their reputations publishing.”
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Now you' ll recall when Tor announced it was going DRM free, I said that its not surprising that a Macmillan line was going to do that, since:
1.Macmillan is run by John Sargent,
2.DRM helps Amazon lock in customers according to some,
3.Sargent is willing to go to the line to beat Amazon(See last February's showdown).
Also too, I posted that the BPHs might be willing to do a "Pottermore" and sell direct DRM free to customers as a way of reducing their dependence on Amazon.
Well, lookee here. Tor. com is opening a DRM free book store. Charlie Stross, who swears that publishers "cut their own throats" by letting Amazon impose its own DRM on books, is a big booster of this strategy and swears it will be help smaller retailers . John Scalzi and Cory Doctorow say amen
HERE.
Think this will work?