I've only read ( er, perused) the 1st release, but, although I only have a hazy idea what it
exactly is, I can't say I looked at it and thought "Ah, a new reader from Sony" - I saw as a gizmo that is a kind of accessory to the PS3, but using the "book" concept like another screen, in a way.
Whatever it is, it'll be beyond me, so that's that problem faced up to and beaten, no temptation there for me.

Phew....
[ My son - who might have been seduced by the idea - has got rid of the PS and got himself an x-box, courtesy of HMV knocking 'em out cheap during their last little bit of trouble....or was it Game.....anyway, one of the two.]