Scrivener for me, though I'd be willing to consider other options. One particularly useful feature is having the research material in the same document, so I can create one 'master' document for a world and just copy it whenever starting a new story in that world.
Plus they regularly do a NaNoWriMo discount (e.g. 50% off for 'winners') so you can often get it for $20 or so.
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