Quote:
Originally Posted by stonetools
They guard against such a scenario by :
1. Encouraging as broad and diverse a group of retailers as possible ( that's the intent of agency pricing).
2. Establishing their own sales channels . In the UK, RH is investing in Anobii LINK Anobii isn't off the ground yet,but its CEO is on record as promoting direct marketing to consumers from the publisher.Anobii sets out their vision HERE: |
I like option 2 and I thought that publishers would need to strongly consider these types of options to remain relevant.
I'm actually wondering what these breaks from Agency pricing do to Apple. Will Apple continue to offer ebooks from these publishers but charge at a higher price to Amazon? If they wouldn't go into the ebook business without agency pricing, what do they do now that agency pricing disappears (at least for some of the big 6)?