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I find disabling application storage and html5 storage goes a long way to stop html5 ads, since a lot of them seem to require that there's something like a cookie already in the storage.
I love it - all these sites reporting about cookie tracking on the decline leading to improvements in privacy etc, and that it's a big blow to google/facebook/twitter; yet they've all moved on to appending referrer links, using app/html5 storage and a few other less savory methods. Cookies were the least troublesome and easiest to manage :/
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