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Format means nothing to me. I have no problem with removing DRM and converting if need be. The reality, for me, is that I can find the books I want at Amazon for competitive prices. More options in terms of bookstores does not mean more book options. I cn shop at all the indies stores if I want.
So format is not important to me.
Heck, how many people here shop at Amazon with EPub readers? I have seen plenty of folks sy that they do. One of the reasons people hack the Nook and Sony is to add the Kindle app so thy can use Amazon's store because they don't want to strip DRM.
So format does not seem to be important for many folks at this site.
In reality, I would imagine that if you conducted a survey of ereader users a good number of folks might not be able to tell you what format they read in, what DRM is, and that they shop at the bookstore associated with their ereader. IPad users, technically not ereaders, probably use the largest variety of stores due to the apps but probably still do not know about format issues.
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