I'm fine with my population and income where it is. I only need 1 more ally to get the 5th book, and then 3 more levels to get the 6th if I decide to bother.
Even if the cost of levelling goes up by about 1/3rd each time, at > 1 million Bucks per cycle with natural growth and increased asset income with uplevelling, I'll probably be able to get to 20 before then anyway.
Besides, at 2% per cycle growth for ~50,000 people, I get 6000 extra Population every day without even having to redeem any gifts, much less surge.
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