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There is still too much fakery in on-line click-though ads. Too many bot-nets and viruses that perform clicks without a real eyeball wanting to see that ad.
Sort of like spam e-mails. Who ever ordered something they got spam on? Someone must to make it worth doing but I can't imagine who is screwing it up for the rest of us. I like some of the proposals for a nickel or such charge for each unsolicited e-mail (that gets refunded if you approve the sender).
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